Employer Branding was first used in the early 90s and has since become a widely adopted strategy for attracting high-quality and productive employees.
Employer branding is a strategic process wherein a company actively designs, shapes, and promotes its image, culture, and values to its existing employees and potential candidates. This process is not just about presenting a polished image but about authentically communicating the company's essence—its mission, values, and culture to attract and retain talent that aligns with and amplifies your business goals. It's about the promise you make to your employees and the experiences they have in return.
For SMEs like yours, this is of paramount importance. Big companies have many people and can sometimes get away with a few things. But in SMEs, every person counts. The employees' alignment with the company's values, dedication, and ability to thrive in your specific culture can make or break your business. How so? When your employees care about and believe in your company, they're motivated to work harder, and their loyalty increases. However, if they don't, chances are they will never reach their full potential or go the extra mile for you and your customers.